BECAUSE it indicates demand built from trust that defibrillators save lives.
According to GLOBE NEWSWIRE (June 22, 2022), the global defibrillator market, which includes implantables and externals for a variety of market segments, such as public access and healthcare sites, is set to grow from $14b in 2020 to over $20b by 2031.
This is due to technological advancements in defibrillators driven by a growing number of cardiac diseases, a rising number of defibrillator implant procedures, and new product launches.
Most importantly, it evidences the success defibrillators have in increasing the survival rate of victims of sudden cardiac arrest, AUSTRALIA’S NUMBER 1 KILLER, from less than 6% to over 60%!
These technological advances enable untrained bystanders (responders) to effectively administer CPR and a shock, if required, with the defibrillator doing all of the thinking and heavy lifting – and guiding the responder through the process.
There is simply NO EXCUSE not to have a defibrillator nearby. One has over 100 times more chance of suffering a sudden cardiac arrest than being caught in a fire, yet firefighting equipment is widely deployed and, sadly, too few defibrillators.
Nor are public access defibrillators solely the concern of business as part of its risk management and work, health and safety obligations.
It is equally important that defibrillators are installed in all public places (schools, clubs, sports facilities, entertainment venues, retail, hospitality, places of worship, caravan parks…) and, especially where we spend over 50% of the day – our homes.
Defibrillators are highly affordable at less than, say, $2,000 amortised over an 8 or so year life, equating to $250 per annum. When the investment is shared amongst strata owners, the cost becomes negligible. For business, the investment is also tax deductible!
THE MARKET SPEAKS. The widespread deployment of defibrillators is gaining traction… don’t be the last to find out why…